Since the object of sign boards was to attract the public, they were often of an elaborate character. Not only were the signs themselves large. The main purpose of a signs is to communicate, to convey information such that its receiver can make cognitive decisions based on the information provided. igns have very specific shapes. These shapes on signs send messages to the audience and form a set of rules that should be followed when developing . The particular shapes may vary among different parts of the world.

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